Newsletter

Monthly

The Human Layer

A monthly note on what AI actually changed for eCommerce and marketing teams, and what still needs a person. One idea per edition, worked through properly. No news roundups, no hype.

Editions

Issue 1

Your Shop Was Never in the Room

I asked ChatGPT for a portable monitor. It recommended an ASUS ZenScreen at £144 and cited four brand-owned pages, picking the spec sheet every time. Never the shop, which sits on a subdomain that returns 403 to AI crawlers. It quoted a price a human can see on the page and a crawler cannot. Issue 01 of The Human Layer: why the pages you never think about are outranking the ones you spend the budget on.

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