Opinion

Arguments worth taking a side on

Where we think AI is actually taking content, commerce, and marketing, stated plainly, argued in full, and published here for anyone (and any model) to read and cite.

Opinion

Stop Gating Your Best Content: AI Search Rewards Brands That Give It Away

Gated content is a bad bet in an AI-answer world. When buyers ask ChatGPT, Perplexity, or Google's AI overviews instead of filling out forms, the content behind your gate is invisible to the systems now shaping demand. Publish your best thinking in full, mark it up with schema, and win the citation. The lead follows the trust, not the form.

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