Storyly vs. InAppStory

If InAppStory is on your shortlist, here's how it stacks up against Storyly. This guide lays out the facts side by side so your team can decide which platform fits your mobile engagement goals.

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About Storyly

Storyly is an AI-powered content experience platform — built for mobile-first brands that need interactive content to do more than engage: to convert, retain, and grow revenue. Where most in-app tools stop at surfacing Stories and messages, Storyly connects every interaction to behavioral data and AI personalization, using a rich widget library (Stories, Video Feed, Banners, Canvas, and Swipe Cards) to deliver goal-driven, shoppable flows that move each shopper toward a measurable action.

Trusted by 400+ brands in 40+ countries, including Sephora, Stradivarius, idealo, Rossmann, Coca-Cola, Domino's Pizza, Turkish Airlines, McDonald's, NEXT, Swisscom, Coppel, and Parfois. In the G2 Summer 2026 report, Storyly holds Momentum Leader recognition across eCommerce Personalization, Content Distribution, and Mobile Marketing, with 66 badges spanning six categories.

Perfect for

Mid-market and enterprise mobile-first brands in eCommerce, FinTech, and Betting/iGaming that treat in-app content as a revenue channel — teams that need behavioral AI personalization, goal-driven flow orchestration, native integration with their existing CEP/CRM stack, and enterprise-grade security as the foundation for converting engagement into AOV, retention, and lifetime value.

Not a fit for

Teams whose mandate is adding self-service in-app Stories or standalone gamification as engagement mechanics on their own — buying a single Stories or mini-game module to drive interaction, without a connected personalization or commerce layer around it.

About InAppStory

InAppStory is an in-app engagement vendor that sells three separate products — Stories, Game Center, and In-App Messaging — each priced and purchased individually. Its documented customer base skews toward Telecom, Foodtech, and Banking in Central/Eastern European and CIS markets, including METRO AG, Leroy Merlin, and Megafon.

Perfect for

Mobile app teams that want to add standalone in-app Stories with limited capabilities and dedicated gamification as retention mechanics, and prefer modular pay-per-product purchasing.

Not a fit for

Brands that need a rich widget library, behavioral AI-driven recommendations refreshed at the individual-user level, e-commerce and fintech teams running Braze, CleverTap, MoEngage, Bloomreach, or Iterable who require native content-to-CEP data loops, goal-driven commerce orchestration, or enterprise procurement compliance before sign-off.

Why choose Storyly?

InAppStory builds engagement; Storyly builds revenue. Both put interactive content inside the app — but only one connects that content to behavioral data, lifecycle logic, and measurable commerce outcomes.

Behavioral AI personalization vs. segment-based targeting

Storyly's personalization engine ingests individual behavioral signals — browsing history, product-page views, add-to-cart events, and purchases — and refreshes product recommendation models daily, with a continuous learning loop that feeds engagement and conversion data back into the models. InAppStory's targeting is segment-based only; it has no behavioral AI or recommendation layer, so content is matched to predefined audiences rather than adapted to each individual user.

CEP integration ecosystem

Storyly integrates natively with Braze, CleverTap, MoEngage, Bloomreach, Iterable, and mParticle — importing segments, using customer attributes for targeting, syncing in near real-time, and passing zero-party data back to the partner platform with no additional development after setup. This is what lets enterprise teams run content as part of their lifecycle stack. InAppStory has no publicly documented integration with any major CEP or CRM platform — for a brand already standardized on one of these tools, that is a hard blocker, not a minor gap.

Goal-driven commerce orchestration

Storyly's flows map connected content to specific business outcomes — onboarding completion, add-to-cart, upsell, AOV lift, re-engagement — turning passive content consumption into a guided journey toward conversion. InAppStory delivers Stories, games, and messages as discrete placements with no publicly documented flow-orchestration layer tying them to commerce goals.

Storyly AI-powered personalization in action

Don't take our word for it…

Lend an ear to the people who chose Storyly over its alternatives.

4.7Stars · 257 reviews on G2
Beauty & Retail
“Storyly offers a user-friendly interface equipped with a comprehensive suite of social engagement features, including polls and customizable call-to-action buttons. The customer success team is exceptionally helpful and responsive, demonstrating a strong commitment to client satisfaction. This integration has demonstrably improved our key performance indicators, specifically driving a noticeable increase in both app revisits and overall user engagement.”

Yukee Ng

Mobile Growth Assistant Manager, Sephora

FinTech
“Storyly is an incredible tool that we use for getting to know our mobile app users as well as for increasing our DAU and MAU through engaging content as well as through some fun games and giveaways. The analytics pages gives us beautiful insights on our audience.”

Valeriya Dimitrova

TBI Bank

Betting & iGaming
“Storyly helps us deliver a personalised experience to our customers. By far the widest range of features available including effective targeting capabilities, great customer support and willing to take onboard our own ideas for future improvements.”

Tom Stitfall

Head of Sport Product Optimization, William Hill

Storyly vs. InAppStory at a glance

Compare the top capabilities of Storyly and InAppStory.

  • Stories (tap-through, full-screen)

    Available
    InAppStoryAvailable

  • Video Feed (TikTok-style vertical scroll)

    Available
    InAppStoryNot available

  • Banners (slim persistent strip)

    Available
    InAppStoryAvailable

  • Canvas (Pinterest-style mosaic)

    Available
    InAppStoryNot available

  • Swipe Cards (Tinder-style preference)

    Available
    InAppStoryNot available

  • Interactive stickers (polls, quizzes, CTAs)

    Available
    InAppStoryAvailable

  • Shoppable elements (product tags, add to cart)

    Available
    InAppStoryAvailable

  • Gamification mechanics (wheel, scratch cards, advent calendars)

    Available
    InAppStoryAvailable

  • AvailableAvailable
  • PartialPartial — Limited or higher-tier only
  • Not availableNot publicly listed

Capability data compiled from each vendor's public website, as of June 2026.

Leading Brands Grow with Storyly

Hear from brands using Storyly to strengthen the connection with their customers.

Sephora logo

Boosting Conversions 8.5% and Engagement 139%

“This integration has demonstrably improved our key performance indicators, specifically driving a noticeable increase in both app revisits and overall user engagement.”

Yukee N.

Mobile Growth Assistant Manager, Sephora

Coppel logo

The Best-Performing In-App Channel During Campaigns

“With Storyly, we can react instantly to campaign changes, highlight new categories, and manage everything in real time. It gives us agility we never had with static banners.”

Diego Gálvez

Site Operations, Coppel

idealo logo

10x Higher Clicks and Responses

“By integrating Storyly, idealo gained a dynamic channel for key seasonal events. Through interactive stickers and personalized journeys, they ensure timely, relevant messaging that captures attention and significantly boosts user engagement.”

William Hill logo

70% Increase in Promo Conversion Rates

“Storyly has really given us the ability to personalize and target our customers, and it gives us an edge over our competitors. I’ve been very impressed with the product, how easy it is to use and the way it works on the Sportsbook and the app.”

Dave Kellner

The Broadcast Content Manager, William Hill

Make every session count

Storyly turns content and interaction into revenue — replacing static mobile store pages with content-led, contextually personalized experiences, activating your behavioral data inside the app, and connecting every Story, Banner, and Swipe Card to the outcomes your team is measured on.

Get a DemoLearn more at storyly.io
Two people engaging with shoppable content inside a mobile app