How Sephora Made Their App as Captivating as Social Media
Sephora boosted conversions, engagement, and Gen Z affinity by turning their app into a social-inspired discovery experience — powered by Storyly Stories and Video Feed.
- 139%engagement
- 12%more sessions
- 8.5%conversions
About Sephora
The Global Leader in Prestige Beauty Retail
Sephora is the global leader in prestige beauty retail, committed to blending innovation with customer experience across both digital and in-store journeys. As mobile became the centerpiece of customer interaction, Sephora sought to enrich its app with immersive, social-inspired experiences that matched modern shopping behaviors and helped the brand differentiate in a competitive landscape.
This is where Storyly stepped in.
The Mission
Elevate the App Experience With Interactive Content
For Sephora, attracting users into the app was only the first step. The real mission was to:
Lift conversions
Connect content directly to purchase journeys.
Increase return frequency
Drive higher engagement and more frequent app visits.
Move beyond static banners
Replace flat formats with interactivity and personalization.
Resonate with Gen Z
Deliver dynamic, mobile-first video content younger audiences expect.
Extend impact to retail
Carry the lift beyond eCommerce into store performance.
The Solution
Stories and Video Feed as a Smart Engagement Layer
Sephora introduced Storyly across its app — most notably, the entire Beauty Feed page was powered by Storyly widgets, making interactive content a core part of the app journey.
Stories
The story bar launched on the homepage's second fold, then moved above the fold once it proved a clear conversion lift. On Beauty Feed it sits right at the top — powering promotions, quizzes, polls, and countdown teasers. These interactive formats turn passive browsing into active engagement, with seamless paths from content straight to product detail pages.
Video Feed
Below the story bar, a video feed showcases tutorials, brand-founder moments, product spotlights, and content from beauty advisors and creators — giving customers inspirational, educational reasons to keep exploring and discovering.
The Results
Beauty Meets Performance
Over a four-week A/B test in Australia — 80% of app users on Storyly, 20% held back as a control group — the results validated Storyly as a strategic growth driver.
0%
higher engagement rate among Storyly users
0%
uplift in session frequency per user
0.0%
increase in conversion rate
0%
more retail orders influenced by Storyly
Double digit
monthly revenue uplift potential
0%
of Storyly users were Gen Z
“Storyly offers a user-friendly interface equipped with a comprehensive suite of social engagement features, including polls and customizable call-to-action buttons. The customer success team is exceptionally helpful and responsive. This integration has demonstrably improved our key performance indicators, specifically driving a noticeable increase in both app revisits and overall user engagement.”
Yukee N.
Mobile Growth Assistant Manager, Sephora
What's Next
Now Scaling Worldwide
Encouraged by the results, Sephora is rolling Storyly out to new markets — bringing the same social-native discovery experience to shoppers across Malaysia, Thailand, New Zealand, and Singapore.
By transforming its app into a space for continuous discovery, personalized experiences, and measurable conversions, Sephora has redefined what a digital beauty flagship can be.
With Storyly, Sephora doesn't just capture attention — it converts it into lasting engagement and growth.
Make Your App as Captivating as Sephora's
See how Storyly can turn passive browsing into active engagement, lifting conversion across every market you serve.
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