Storyly for the World Cup

The World Cup Drives Traffic. Storyly Makes It Convert.

You're paying for match-day attention. Make it land somewhere worth staying. Storyly turns your app into a lively, shoppable World Cup experience.

World Cup Trivia Challenge Story with an interactive quiz stickerWorld Cup Trivia Challenge reward screen revealing a shoppable discount code

The Moment

The World Is Watching, and Ready to Buy

89% of World Cup viewers plan to buy something. Every brand will spend billions to drive fans to their apps. Yet almost none of them are ready to receive them. The in-app experience looks the same as it did in February. That's the experience gap to solve.

Two football fans in national-team jerseys shopping together on their phones

~6B

Projected global viewers across the tournament

89%

Of people who plan to watch also plan to buy

$7.5B

Projected World Cup-related spend in North America alone

74%

More likely to purchase with a genuinely personalized recommendation

Use Cases for Game Day

Bring Your A Game

Pick your goal and build the experience to reach it. Once integrated, all your campaigns will be live in your app before the next kickoff, with zero development effort.

Engagement that converts

World Cup Trivia Challenge

Fans show up in a competitive mood. With interactive Quiz Stickers inside full-screen Stories, they test their World Cup knowledge to unlock an exclusive reward, launched from a Story Bar or homepage Banner the moment they open your app. High-energy engagement that funnels straight to checkout.

  • Stories
  • Quiz Stickers
  • Story Bar
  • Banner
Storyly World Cup Trivia Challenge flow shown across four app screens: a Story Bar leading into a quiz that rewards a winning score with a shoppable offer.
Discovery that ends in a purchase

World Cup Palettes

Team support is the most emotional palette of the year. A flag-themed Canvas opens into creator-led makeup tutorials in a full-screen Video Feed, where every product is tagged and shoppable in the moment. Beauty discovery that keeps the inspiration intact.

  • Canvas
  • Video Feed
  • Shoppable Tags
Storyly World Cup Palettes flow shown across app screens: a Canvas leading into a shoppable video feed with in-video checkout for beauty looks.
Styling that lifts AOV

World Cup Outfit Finder

Every fan already has a plan for the match. A homepage Banner asks where they are watching, then a branching Story Group styles a full, shoppable look for that exact plan. One outfit becomes a complete basket.

  • Banner
  • Story Group
  • Real-Time Recommendation
Storyly World Cup Outfit Finder flow shown across app screens: a Banner leading into a branching Story of shoppable, occasion-styled looks.
Inspiration that drives conversion

GRWM: World Cup Edition

The get-ready format your shoppers already trust, themed for game day. A four-grid Canvas of viewing scenarios opens into creator Get Ready With Me videos in a Video Feed, where every look is shoppable one tap at a time.

  • Canvas
  • Video Feed
  • Shop the Look
Storyly GRWM World Cup Edition flow shown across app screens: a Canvas leading into a creator video feed with shop-the-look checkout.

World Cup Traffic Deserves a World Cup Experience.

Three football fans in national-team jerseys shopping on their phones

Real Results

See What Happens When Fans Actually Engage.

8.5%

Conversion uplift

Sephora logo

~10%

Of in-app home sales attributed to Stories during seasonal campaigns

Coppel logo

31%

CTR on Story-based product discovery

Decathlon logo

From Static Banners to Attention That Converts

Before Storyly, we had static web banners that people barely noticed. With Storyly at the top of the app, content immediately catches attention.

Senior Digital Marketing Manager, Rohlik Group

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More App Revisits, More Engagement

This integration demonstrably improved our key performance indicators, driving a noticeable increase in both app revisits and overall user engagement.

Digital Experience Lead, Sephora

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Get in touch

Ready to Turn Match-Day Attention Into Revenue?

Tell us about your app and we'll show you the World Cup plays that fit your brand, and how fast you can launch them.